All new product ideas go through a complete design process:

• Observe
• Research
• Collaborate
• Prototype
• Test
• Build

Design Process

We embrace a collaborative approach to new product design working with cross functional teams that consist of engineers, marketing, design, and consumers. We believe that all of us as consumers appreciate design and can be stimulated in a creative environment to spark innovation and shed light on valuable consumer experience touch- points.

American Trim has always been an innovator in process design, coating design, and supply chain solutions. It is rare to find a company with the process diversity of American Trim offering its customers the added benefits of industrial and graphic design backed up with consumer research.

Current and upcoming trends in the market drive design. These trends lead to innovation in current products. As a design department, it is our responsibility to predict these customer needs and design solutions.